More Than Half of People Think Britain Is ‘Moving in Wrong Direction’ in Blow to Starmer
More than half of people think Britain is “moving in the wrong direction”, according to a new poll that shows a drop in favourability of Prime Minister Keir Starmer and his cabinet.
The poll by Ipsos, which was conducted between August 9-12, shows that people still prefer Labour leaders to Conservative ones but that there has been an increase in criticism of the new government, The Independent reported.Fifty-two percent of adults polled said that they thought Britain was heading in the wrong direction, while 22 percent said things were heading in the right direction.Keir remains the most popular politician asked about, with 38 percent of people thinking of him favourably compared to 38 percent unfavourably.This is however a drop compared to his ratings just after the election. His net favourability rating has now gone from plus 7 to 0.Conservative leader Rishi Sunak is on a net rating of minus 10.Deputy Prime Minister Angela Rayner has also seen a slightly dip in popularity. 33 percent of people said they were favourable towards her, while 36 percent said they were unfavourable.
This has also been the case for Home Secretary Yvette Cooper and Chancellor Rachel Reeves. 35 percent of people think unfavourably towards Reeves, and 33 percent towards Cooper.Gideon Skinner, senior director of UK politics at Ipsos, said Labour and Sir Keir are “still enjoying a moderate honeymoon period”.He said, “The public feel somewhat more positively towards them than they did before the election was called, they are more popular than their main opponents, and their ratings are above the equivalent figures for Boris Johnson and the Conservatives two months after their 2019 victory, and above the two months after Rishi Sunak became PM.”“But Labour’s ratings are not impregnable (for example, Boris Johnson benefited from a bigger halo effect at the start of the COVID pandemic),” he added.“There are signs of a small increase in public criticism of Labour, the prime minister and other key cabinet ministers this month, but just as important for their longer-term prospects is the level of pessimism around the state of the country,” Skinner said.“This is not as bad as it was under the Conservatives, but half of Britons still think things are going in the wrong direction, and delivering on the public’s desire for improvements will be key when the honeymoon period ends,” he added.
Hits to perception were seen on the opposition benches for the Liberal Democrats and party leader Sir Ed Davey.Some 22 percent said they were favourable towards Sir Ed, down from 29 percent in the week following the election, while 31 percent said they were unfavourable towards him compared with 26 percent in July.Likewise, 24 percent said they were favourable towards the Liberal Democrats and 34 percent unfavourable.Ratings for Nigel Farage remain broadly in line with those taken in July, while Reform UK sees a marginal slip. Some 54 percent reported being unfavourable to Farage, similarly 54 percent are unfavourable to Reform.Ipsos interviewed a representative sample of 1,148 adults aged 18 and over across Britain between August 9-12.Data is weighted to match the profile of the population. All polls are subject to a wide range of potential sources of error.
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